The Social Yield is an Australian impact consultancy with a vision of a flourishing society.

​We help purpose-driven organisations create social value for the communities they serve.

By making sense of complex evidence, we enable our clients to

focus on the interventions that matter most.


The Social Yield provides support across four domains:


'What's needed, and by whom?'

Achieving positive social outcomes requires informed decision-making. We work with clients and intended beneficiaries to identify their most pressing concerns, and then synthesise and interpret best evidence from research, evaluation and consultation so that interventions can meet community needs and deliver meaningful social returns on investment.

Topic studies | Good practice reviews | Environmental scans | Strategic gap analyses | Needs assessments  


'How do we get there?'

Implementation means putting knowledge to work for tangible outcomes. By utilising findings from research, evaluation and engagement, organisations can innovate and better respond to the communities they serve. We help close the gap between research and practice by transforming high-quality evidence into customised interventions that positively impact the social and professional practice environments.

strategies | planning frameworks | social & organisational policy | professional practice guides


'What works, and why? What social value have we created?'

The purpose of evaluation is to determine the efficacy and value of an intervention. We take a utilisation-focused approach, designing evaluation strategies to meet the information needs of end users. Our evaluation work spans the impact spectrum, from mapping a theory of change, to assessing implementation strategies, to gauging outcomes against intention or mission.

formative & summative evaluations | impact analyses | monitoring frameworks


Telling the impact story and building collective knowledge.

Purposeful knowledge exchange can provide transparency, assist with planning, promote innovation and support communities of practice. We capture and transfer knowledge so that those who share the same goals can compare processes and performance—leading to improved impact delivery, more efficient resource allocation, and a richer understanding of social value creation.

reports & briefing papers | dissemination strategies & tools | impact narratives

some of the questions

we've helped our clients with:

'In what ways are our services creating public value, and what are the strategic gaps?'

Local Government organisation



The Social Yield's mission is to help others create positive outcomes for communities. We do this by enabling organisations to make informed decisions about how to target effort and resources.

Our story

Director and Principal Consultant, EJ Baird, established The Social Yield Pty Ltd after two decades supporting and documenting the creation of social value.

Since launching her private practice in 2005, EJ has produced dynamic consulting solutions for numerous government, community and education sector organisations in both Australia and Canada. These include the local governments of Waratah-Wynyard, Circular Head, Central Coast, Melbourne, Yarra, Moreland, Port Phillip, Darebin, Knox, Banyule and Brimbank; regional and State-level entities such as the Cradle Coast Authority, the Victorian Department of Sustainability and Environment and the LGPro Corporate Planners Network of Victoria; and community and education sector organisations such as the Vancouver School Board and the Affiliation of Multicultural Societies and Service Agencies of British Columbia. Between 2009 and 2013, EJ Baird was Director of Pacific Social Planning Ltd, a boutique consultancy based in Vancouver, Canada.


Prior to establishing her private practice, EJ held social and strategic planning positions in Victorian local government and worked as a social researcher in academia and the private sector. She has also served as a sociology educator at the universities of Tasmania and British Columbia. A former journalist, media researcher and professional writer, EJ is expertly positioned to translate evidence from research, evaluation and consultation into tools for change.

EJ Shu

EJ Baird (QPR)

Director and Principal Consultant

MA (Toronto); MPubPol&Gov, BA Hons (Deakin); GDipArts (Melbourne). Member, The Research Society, the Australasian Evaluation Society and the Social Impact Measurement Network of Australia.

Social Value International_Member Badge

The Social Yield is a proud Company Partner of The Research Society


How we work

The Social Yield specialises in tightly defined projects that maximise client value. Our knowledge solutions are individually tailored to help clients reach their goals. For multidisciplinary projects, The Social Yield partners with other highly regarded professionals to form bespoke consulting teams.


The Social Yield serves organisations seeking to create better outcomes for Australian communities:

Not-for-profit organisations with a social mission;

Local and state governments embracing a public value approach to service delivery;

Businesses seeking to generate a social as well as financial return; and

Capacity-builders and funders focused on social impact creation.

Who we've worked with recently

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We welcome enquiries from all those working to cultivate positive social impact.

TEL +61 (0)499 189 558


EMAIL enquiries[at]


POST PO Box 390, Devonport TAS 7310


TASMANIA 24 Edward St, Devonport TAS 7310


VICTORIA Level 17, 31 Queen St, Melbourne VIC 3000

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